Corporate Executive · Suppression
2024
Decade-old legal news article removed from top 5 results within 90 days
A resolved legal matter from 2014 ranked #3 for the client's name, surfacing in every background check and first-impression search. The client had tried once before with a different agency and seen no movement.
We deployed a targeted suppression strategy: three authoritative profile pages, two earned PR placements in sector publications, and a structured LinkedIn authority-building programme. Within 60 days the article had dropped to position 8. By day 90, it was off page one entirely.
Outcome
Page 1 cleared of target URL. Positions 1–7 now occupied by LinkedIn, Forbes profile, company website, two industry features, and a speaking engagement page.
Founder · GEO
2024
AI-generated false narrative corrected across ChatGPT, Perplexity, and Google AI Overviews
A Series B founder discovered that AI assistants were associating their name with a failed predecessor company they had never worked for — a factual error compounding from a single inaccurate Wikipedia-adjacent source.
We identified the source content that AI models were drawing from, created accurate replacement content distributed across high-authority domains, and submitted correction requests where platforms allowed it. We monitored AI responses weekly throughout the campaign.
Outcome
All three primary AI assistants now accurately describe the client's role, current company, and achievements. No reference to the predecessor company in any major AI tool.
Public Figure · Content Removal
2023
Coordinated fake review campaign identified and 40+ false entries removed
A public figure faced a sudden wave of fabricated one-star Google Business reviews following a media dispute — all posted within a 72-hour window, many using clearly fictitious names. The rating dropped from 4.6 to 2.1.
We documented the coordinated pattern, filed platform appeals with supporting evidence, and engaged legal counsel for a formal takedown notice. We also deployed a monitoring system to flag any future coordinated activity within hours of onset.
Outcome
43 false reviews removed. Rating restored. Early-warning monitoring system now provides alerts within 2 hours of any abnormal review velocity.
Professional Services Firm · Digital PR
2023
First-page search footprint rebuilt following industry controversy
A mid-size advisory firm had received significant negative coverage following an internal dispute that became public. Four of the top ten search results linked to the controversy, dominating results for the firm's name.
We developed a thought leadership content programme and secured earned placements in three tier-1 industry publications over six months. We also restructured the firm's own digital assets to better capture authority signals.
Outcome
Controversy-linked results pushed to page 2 and beyond. Top 10 now shows firm website, team profiles, three earned media pieces, and a podcast feature.
Individual · Data Broker Removal
2022
Personal data removed from 60+ data broker sites following privacy concern
A private individual was experiencing harassment linked to personal details — home address, phone number, family connections — that had been aggregated and published across dozens of data broker sites, making opt-out overwhelming to manage manually.
We conducted a full data broker audit and managed the opt-out and removal process across all identified platforms, re-checking at 30-day intervals for re-population.
Outcome
Personal data removed from 64 data broker platforms within 45 days. Ongoing monitoring programme in place to detect re-population.
E-commerce Brand · Monitoring
2022
Reputation monitoring programme detects disinformation campaign 4 hours after launch
A consumer brand enrolled in our monitoring service following a previous attack. Six months later, a competitor-linked social media campaign began seeding false product safety claims across Reddit and X.
Our monitoring system flagged unusual sentiment velocity within 4 hours. We coordinated a rapid-response strategy — platform reports, brand counter-content, and PR outreach — before the claims gained mainstream traction.
Outcome
Disinformation campaign contained before mainstream media pickup. All platform reports accepted. Brand mentions returned to baseline positive sentiment within 10 days.