Generative Engine
Optimisation (GEO)
AI assistants are becoming the new search engine. GEO controls what they say about you — before it shapes someone's first impression.
What AI models say about you matters — and you can influence it
When someone asks ChatGPT "who is [your name]?" or "tell me about [your company]", the answer they receive comes from content the model has been trained on or is retrieving from the web. That content is not neutral — it reflects whatever was most prominent online when the model last updated. If negative, outdated, or simply absent content dominates the web, the AI's answer will reflect that.
GEO is the discipline of engineering the source content these models draw from. By creating authoritative, factually accurate content across the platforms and formats that AI models prioritise, we shift what the models say — not by manipulating the models themselves, but by giving them better source material to draw from.
AI narrative audit
We query every major AI tool — ChatGPT, Perplexity, Google AI Overviews, Bing Copilot, and Claude — with multiple prompt variations to document exactly what they currently say about you and where that content comes from.
Source content mapping
We identify which web sources the AI tools are citing or drawing from. This tells us precisely what content needs to be created, corrected, or amplified to change the narrative.
Content creation and distribution
We create accurate, authoritative content in the formats and on the platforms that AI models trust most — Wikipedia-adjacent sources, structured data, authoritative profiles, interview features, and domain-relevant publications.
Monitoring and iteration
We re-query AI tools on a regular schedule to track how responses change as new content is indexed. This allows us to iterate the strategy in real time.
Which AI tools we optimise for
The world's most-used AI assistant. We optimise for both web-browsing and trained-knowledge responses.
A search-first AI tool increasingly used for research. Heavy web-citation model, highly responsive to our content strategy.
Google's AI-generated search summaries now appear above organic results. Optimising for these is now as important as traditional SEO.
Microsoft's AI assistant, integrated into Windows and the Edge browser, serves millions of users who never open a Google tab.
Google's own AI model is used directly via Gemini.google.com and increasingly integrated into Workspace products.
The AI landscape is changing fast. Our monitoring covers new tools as they gain traction, so you're not blindsided by tomorrow's platform.
Ask an AI about yourself. Then ask us to fix what it says.
Our free audit includes an AI narrative check across the major platforms — you'll see exactly what they say and what it would take to change it.
Request Free AI Audit