Frequently asked
questions

Suppression campaigns typically show measurable ranking movement within 30–60 days. First-page clearance of primary targets usually takes 3–6 months, depending on the authority of the negative result and the competitiveness of your name. Content removal timelines vary: platform flags may resolve in days, editorial requests in weeks, and legal routes in weeks to months. We set realistic timelines in your audit before work begins.

No. The final decision on removal rests with the publisher, platform, or in some cases a court. Any agency that guarantees removal of a specific URL is making a promise they cannot keep. What we guarantee is exhausting every legitimate avenue available and applying the strategies with the highest documented success rates. In your audit, we'll tell you honestly whether a specific piece is likely removable and via which route.

GEO is the practice of influencing how AI language models — ChatGPT, Perplexity, Google's AI Overviews, Bing Copilot, and others — summarise you or your brand. These models synthesise information from web content. By creating, distributing, and reinforcing accurate, authoritative content in the sources these models prioritise, we change what they say about you. This is distinct from traditional SEO and requires its own methodology.

Yes. We only use white-hat, Google-compliant techniques: publishing accurate positive content, earning genuine media coverage, and pursuing removals through proper channels. We contractually commit to this. We do not create fake reviews, use deceptive link schemes, keyword-stuff content, or engage in any technique that would violate Google's Webmaster Guidelines or platform terms of service. Our results are built to last through algorithm updates.

Both. Our clients include private individuals who want their personal information managed, high-net-worth individuals, public figures, C-suite executives, founders, professional athletes, politicians, law firms, healthcare professionals, and companies of all sizes. The strategy differs depending on the type of client, but the core principles and methodology apply across all engagements.

Every engagement is protected by a mutual NDA, available before any information is exchanged. We never reference clients in our marketing, case studies, testimonials, or team bios without explicit written consent. Internal project files use pseudonymised codes. Our entire team operates under strict confidentiality obligations. The case studies on this site are anonymised versions of real work, cleared for publication only as general category descriptions.

A full scan of the first three pages of Google for your name and key associated searches, a review of your presence on major review platforms, a check of how AI assistants currently describe you, and a prioritised summary of threats and opportunities — all delivered in a clear document within 48 hours. There is no cost and no obligation to proceed.

Pricing depends on the scope of the problem, the number of targets, the services required, and the competitive difficulty of your search landscape. We don't publish fixed pricing because a single-result suppression engagement is structurally different from a full reputation rebuild with PR. Pricing is discussed after the free audit, when we understand the actual scope of work required.

We work with clients on this regularly. Factually accurate but old, disproportionately prominent, or contextually incomplete coverage is a legitimate ORM problem. We help ensure that accurate positive information — your achievements, your current role, your side of events — receives equal prominence. We don't manufacture false narratives; we ensure the full picture is visible, not just the worst moment.

Suppression, done properly, is durable. We build a search footprint of authoritative positive content that holds its position through algorithm updates. However, if new negative content is published or if maintenance stops, rankings can shift. This is why we recommend ongoing monitoring and why we offer retention programmes — to sustain and protect the work done.